Highly accessible
We build websites that meet WCAG accessibility standards, so every patient can find what they need regardless of ability.
Est. 2020
About Simpliy Primary Care
A team of primary care professionals on a mission to give every practice a website worthy of its patients.
Our story
Started in 2020, still very much part of primary care.
Simpliy Primary Care was founded by people who have spent years working within the NHS — and who are still very much part of it. We know the relentless pace, the mounting pressures, the constant juggling act of keeping a practice running whilst trying to deliver the best possible care.
We saw practices struggling with outdated websites, inconsistent information, and digital tools that created more work, not less. We knew there had to be a better way — and we wanted to make it simply, simple.
Because we're still embedded in primary care, our knowledge never goes stale. We understand the latest NHS guidelines and the real challenges facing reception teams, practice managers and clinicians alike.
Founder
Ryan Hampson-Miller, on why we built Simpliy.
Ryan spent five years working within the NHS before founding Simpliy Primary Care, giving him a deep, first-hand understanding of the pressures and priorities that shape general practice every day.
He is passionate about creating the very best digital solutions — especially websites that genuinely work for practices. Not the kind that simply tick every compliance box, but carefully crafted sites that reflect what makes each practice unique. Every practice deserves a website as individual as the care it delivers.
“We wanted to make it simply, simple — because primary care teams already have enough that is complicated.”
Networking Engineer
Jake Baker, keeping practices connected.
Jake spent three years working within the NHS before joining Simpliy Primary Care, building an insider's understanding of the technical infrastructure that keeps surgeries connected, secure, and running smoothly under constant pressure.
He is passionate about designing robust, reliable network solutions that genuinely support healthcare teams — carefully engineered systems that anticipate the real demands of a busy practice, from seamless patient data access to resilient remote working.
Why we specialise
Not a generic web agency — a primary care team that builds.
Every project is delivered by people who understand the pressures, the guidance and the patients you serve.
Easy to navigate
Clean, intuitive designs that help patients find what they need quickly — from booking to health advice.
Communications that connect
Up-to-date health content across social channels keeps your community informed and close to your practice.
A custom twist
Every practice is unique. We create bespoke designs that elevate your brand and set you apart.
People who understand
Our team has spent years inside primary care. We're not outsiders looking in.
Always up to date
Because we're still part of primary care, our knowledge stays current — and so does your website.
Taking the pressure off
We handle the digital side so you can focus on what matters — your patients.
Security & accreditations
Good Business Charter accredited, Cyber Essentials certified and NHS Data Security and Protection Toolkit Standards Exceeded — responsible practice and careful handling of your information.
Ready to give your organisation a clearer website?
Book a demonstration to see how Simpliy Primary Care approaches patient journeys, accessibility, content management, migration and ongoing support.
Personalised demo
See a real demo with your practice name on it
Type your practice name and we'll open a personalised demo site — no forms, no waiting.
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