Why Simpliy Primary Care Is Different

We Only Work with Primary Care

Most web agencies serve anyone who will pay — restaurants, estate agents, e-commerce shops. We do not. Every website we build is for a GP practice, PCN, or primary care organisation.

That focus changes everything.

We understand the CQC inspection cycle. We know what NHS England expects from a practice website. We have built integrations with AccuRx, Doctorlink, eConsult, and Anima. We know the difference between a PCN and an ICB, and we know why it matters for your website structure.

You will never have to explain your world to us. We already live in it.

What We Do Differently

1. NHS Compliance Is Standard, Not an Add-On

Other agencies treat NHS branding guidelines and WCAG accessibility as premium extras. For us, they are the baseline. Every site ships fully compliant — no upgrades, no hidden costs.

Read our full NHS compliance checklist to see what we cover.

2. We Handle Everything

Most agencies build your site and disappear. We stay:

Hosting — fast, reliable, UK-based servers
SSL certificates — always HTTPS, always current
Content updates — need to change your opening hours or add a new GP? Just email us
Domain management — including NHS.uk domain applications
Ongoing compliance — we monitor for accessibility regressions and standard changes

One annual fee covers everything. See our pricing.

3. No Templates

We do not reskin a WordPress theme and call it bespoke. Every Simpliy website is designed from scratch for your practice. Your layout, your colour palette, your content structure — built around how your patients actually use your site.

4. Speed as a Feature

Our sites load in under 2 seconds on mobile. We achieve this by:

Building with modern frameworks (no bloated WordPress plugins)
Optimising every image automatically
Using a global CDN for fast delivery
Keeping third-party scripts to an absolute minimum

Fast websites are not just nice to have. They reduce bounce rates, improve SEO rankings, and — most importantly — get patients to the information they need before frustration sets in.

5. SEO That Actually Works

We do not just add meta tags and hope for the best. Our SEO strategy includes:

Structured data (JSON-LD) on every page so Google understands your services
Local SEO optimisation for "[service] near [location]" searches
Content strategy guidance to build topical authority
Technical SEO (sitemaps, canonical tags, Core Web Vitals optimisation)

The result: our clients consistently rank on page one for their local search terms.

6. Real Support from Real People

No ticket systems. No chatbots. No 48-hour response windows.

When you need something, you email or call us and a human responds — usually within the hour. We are a small team by choice, because it means every client gets personal attention.

What Our Clients Say

We work with practices across England, from single-handed GPs to large PCNs. Here is what they value most:

"We never have to think about the website — Simpliy just handles it." — Practice Manager, Surrey
"The site went from idea to live in under two weeks. Other agencies quoted months." — GP Partner, Manchester
"Patients actually compliment the website now. That never happened before." — Reception Lead, Birmingham

Is Simpliy Right for You?

If you are a GP practice, PCN, or primary care organisation looking for a website that:

Meets every NHS standard without you having to check
Loads fast on any device
Looks professional and reflects your practice identity
Is maintained and updated without extra charges
Is built by people who understand primary care

Then yes, we are probably a good fit.

Get in touch to discuss your practice, or view our packages to see what is included.

We do not do hard sells. We will have a conversation, understand what you need, and tell you honestly whether we can help.