Case study
Burton Albion Community Trust Social Prescribers
Print and digital communications for a social prescribing service that most patients had never heard of, designed to raise awareness and support self-referral.
Social Prescribing ServiceEast Staffordshire
The challenge
Where the practice started
Social prescribing is difficult to explain in a leaflet title. The service needed materials that worked in a waiting room, at a community event and on a phone screen, all saying the same thing in language patients recognise — without NHS jargon.
Scope
What the project covered
- Pull-up banners for clinics and community events
- Patient leaflets explaining social prescribing in plain English
- Ongoing social media content promoting the service
- A consistent print and digital identity aligned with the PCN brand
Work completed
- Wrote patient-facing copy that describes what a social prescriber does in everyday language.
- Designed pull-up banners readable at distance in busy community spaces.
- Produced leaflets that work as a handout and as an accessible digital download.
- Created a rolling set of social media posts so the service stays visible between events.
- Aligned every asset with the wider PCN identity so patients recognise it as part of the same offer.
Accessibility and patient journeys
Decisions made along the way
- Type sizes and contrast chosen so printed materials remain legible for readers with low vision.
- Plain English throughout, avoiding NHS acronyms.
- Digital versions supplied in accessible formats rather than image-only PDFs.
- Social posts written with descriptive alternative text.
Migration
Not applicable — this was a communications and print project rather than a website migration.
Outcome
Where it landed
- A recognisable identity for the service across print and digital.
- Materials the team can use at clinics, events and online without redesigning each time.
- Consistent ongoing social media promotion of the service.
Related services
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