Case study
Winshill Medical Centre
A complete practice transformation: website, brand identity, social media, printed materials and staff name badges, delivered as one coherent piece of work.
The challenge
Where the practice started
The practice's digital and physical materials had grown up separately over time, so patients encountered a different look and tone in every place they met the practice. The website was not built around the tasks patients came for, which pushed routine questions back to reception.
Scope
What the project covered
- New accessible practice website
- Full rebrand and visual identity
- Social media management
- Practice stationery with EMIS integration support
- Practice uniforms and professional name badges
Work completed
- Rebuilt the site around the top patient tasks: appointments, prescriptions, test results, sick notes and registration.
- Rewrote policy and service content in plain English and gave it a structure that stays tidy as it grows.
- Created a fresh visual identity and applied it consistently across web, print, uniforms and badges.
- Produced practice stationery designed to work alongside EMIS outputs.
- Supplied 'Hello my name is' style name badges so the identity carries through to face-to-face contact.
Accessibility and patient journeys
Decisions made along the way
- Built to WCAG 2.2 AA with a visible focus indicator, skip link and full keyboard operation.
- Contrast checked against the new brand palette before the identity was signed off.
- Descriptive alternative text on all meaningful imagery.
- Forms with visible labels and text-based error messages.
Migration
Content was audited page by page, with the material worth keeping transferred and the rest rewritten. Existing URLs were mapped to permanent 301 redirects so patient bookmarks and search results continued to work after launch.
Outcome
Where it landed
- A modern, accessible website organised around patient tasks.
- One coherent identity across website, print, uniforms and badges.
- Social media managed as an ongoing service for patient engagement.
- Content the practice can update itself, or hand to us as part of monthly managed updates.
Related services
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